HBO is one of the largest pay-TV channels and streaming services in the U.S., with a subscriber base of around 33 million and earnings of $400 million annually. HBO provides their subscribers with movies, original series, documentaries, family shows and sports. HBO is most known for their original shows, including Game of Thrones, The Wire, Oz, Girls and The Night Of. Creating a new visual language for such an iconic network proved to be a unique opportunity that not only challenged me but one that I found very enjoyable.
When updating the new logo I aimed to keep the same classic characteristics from the old HBO logo and refine it to fit the modern and digital market. The vivid color spectrum came to life by giving each program category a specific color and then mixing all of these together personifying HBO’s large library. The flow of the visuals together with the rich colors, support and create excitement and pacing that emulates the dramatic style characteristic to HBO.